|
[ Pobierz całość w formacie PDF ]
.And of course, you could have many more or different mailboxes.You could, for example, have separate mailboxes to organize emailthreads of discussion lists you are participating in while promotingyour product or service.This will allow you to tailor your attackto specific discussion groups or forums.Or if you sell a couple ofdifferent products, you could store all the communiqués andinquiries in specific mailboxes for each.Then, when it comes timeto do an emailing to that specific group (or just a simple monthlyInsider Secrets 5 - 9 NOTES:follow up email letter), it will be easy to organize and email them.This is how to sort your email efficiently.I use my IN box onlyfor messages I have to address immediately.Once they are readand then taken care of, I either delete or transfer them to theappropriate place.I never have more than 20-30 messages in my IN box ¯# more than that will get you confused and lost in a pileof email daily.Then you might miss the important email and getyourself into a jam.I have a separate Eudora program set-up for every business soeverything is organized and efficient.One of the most important mailboxes mentioned is CANNEDMESSAGES .This mailbox contains a lot of pre-formattedmessages to take care of my daily tasks.In other words, you don thave to write an email to each person, you can just have cannedmessage set up so you just click and send.No more work!Following is a screen capture of all the messages I have:Here are some examples of canned messages I use.Most of themare generic, so we just have to paste in the email address to send it(in addition, some of them have a blank space open at the topInsider Secrets 5 - 10 NOTES:addressing it to a first or last name to make it more personalized).The next few pages are print outs of most of the canned emails Ihave, so you can use them as templates for messages you mightwant to create yourself.We will discuss how to draft them later inthis lesson.Insider Secrets 5 - 11 Example # 1 - Offer which is bulk emailed to related sites to seek cheap advertisingspace.To:From: Car SecretsSubject: advertising inquiryCc:Bcc:X-Attachments:Hi,I am inquiring about your automotive web site.I am interested inhaving my web page linked from yours with a small description of whatmy page is about.I have a book/e-pub called "Car Secrets Revealed." It reveals hundredsof money-saving "insider" automotive secrets on buying, servicing, andeveryday driving.The tips and secrets will help the readers savethousands of dollars.They'll find out such things as: how to cut yourinsurance by 50%, how to get free repairs after your warranty expires,how to get hundreds of dollars back on your next tax return by simplyusing your car, how to easily beat the police radar speed traps, how tobuy cars at wholesale prices and so many more.It can be seen athttp://www.igs.net/carsecrets/What would you recommend for the best exposure at your web site (bestvalue for the dollar) and what would be the cost? I would even considerbeing linked (or listed) from multiple sections of your web site fortotal exposure.I am looking for a long-term advertising relationship, so keep that inmind when making your suggestions.I am ready to start ASAP, so a quickresponse would be appreciated.I do have a few other questions.First, how many visitors do you get aweek? Second, how many visits do you get to the individual section(s)you are suggesting I link from? Lastly, do you accept VISA for payment?Thanks for your time and help.I look forward to doing business withyou.Corey RudlInsider Secrets 5 - 12 Example # 2 - Follow-up letter to negotiate price of advertising space if it is too high.To:From: Car SecretsSubject: re: advertisingCc:Bcc:X-Attachments:Hi,Thank you for getting back to me.I am interested in advertising on your site.However there would be afew things to work out.I am in the midst of advertising/linking with about sixty sites.Withthis many sites, the rates vary widely and the terms also vary widely.Because of the number of sites I am linking to; so I don't spend myentire month figuring out who to pay when and what is due, I havedesigned a system that will make it easy and efficient on myself andthe people I do business with.Each person I advertise with will bemailed a check (or my VISA or First Virtual Account charged) on the15th of each month for payment of the next 30 days of service (or linkI should say).This way I don't have to follow what contract was forhow long and when the payment is do for every individual.I run twocompanies and I don't need bill payment taking up too much time.As far as the price is concerned, I have to spend my money where itgets the best impact or value.it just makes business sense.I amlooking for a long-term relationship with as many sites as I find arereputable and worth the time and money.I respect your prices and respect your services.and I don't want tohaggle for price.I want to advertise with your site, but most othersites are offering better rates.If you can stay in the same range asthem, I would be happy to do business.Because the nature of the internet and how everyone wants something fornothing (not that this is bad, it is just the nature of the netters& itis only recently that the net has become somewhat commercial) I have towatch my expenses when I try to increase the number of hits.I am notsure if you have sold a product on the net before, but the "conversionto sales" is very, VERY low.People are generally very skeptical aboutbuying on the net.I respect your prices and I understand you are in business to makemoney, I would never want you to do anything for free or for you tolose money in any way.I do have to keep my costs down initially untilI determine what sites are having the most impact for me and continue aheavier advertising campaign with those sites.Since you are gettingabout 5000 hits to your automotive info page, and hopefully of that,1000 people will link to my site; I was hoping that you could live with$35/month for the first 2 months and then we can increase itaccordingly after we see the response.Again, I am not trying to hagglewith you.I am linking to sixty sites and my expenses are getting over$2500 a month just for this one form of advertising.All I am askingInsider Secrets 5 - 13 for is a small link with a short description of my site, nothing toofancy.You make a few extra dollars for taking the time to add a small"one-liner" to your HTML and after the two months are up you canincrease the rates to what you feel is appropriate.Does this sound fair?Let me know either way; and if it is a go, I need to know how you wantto handle payment (i.e.mailing address, etc.).I look forward to amutually profitable relationship.If these terms are not acceptable, Ido appreciate your time and wish you the best of success on the net
[ Pobierz całość w formacie PDF ]
zanotowane.pldoc.pisz.plpdf.pisz.plhanula1950.keep.pl
|